About Alex Frakking

Frakking developed methods for validating innovative startup and product concepts using online surveys. In 2011 he co-founded HIT Laboratories in Seattle, Washington and developed standardized product testing methods for use by product design and marketing agencies. Frakking has been involved with online publishing as an editor since 2005. He founded or co-founded 22 publications covering topics in healthcare, real estate, business, technology, education, and sports. Since 2015 he has been a founding partner in consumer products, fintech, and media startups. He currently serves as Director and advisor for the nonprofit Product Dragon Association, advisor for Psychometrica, and advisor for Startup Canada.
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